Ballston Spa Holiday Parade Sponsorship

Every holiday season for over 30 years, the Ballston Spa Business and Professional Association has presented the Ballston Spa Holiday Parade and Tree Lighting in the village. Taking place the first Friday evening in December, the parade, tree lighting and downtown activities draw hundreds of spectators from all over the area.  Last year’s parade included over 40 floats, several marching groups, and 8 fire companies.  Following the parade, Santa, with help from the Eagle Matt Lee Fire Company, leads everyone in a countdown as the Christmas tree in Wiswall Park is lit for the season.  Throughout the village, high school musicians and singers perform on the sidewalks while shops, museums and restaurants are open with festive music and activities.

This year, our parade is Friday, December 6.  Once again, we are partnering with Ballston Spa Community Emergency Corps, Saratoga County Sheriff Dept. and the U.S. Marines to spotlight the Toys for Tots campaign.  We are glad to help promote this worthy holiday charity.

What makes this event so well attended every year is the close-knit, hometown atmosphere that is evoked by the participation of so many community members.  We endeavor to keep this special evening a tradition for years to come.  In order to do so, we are looking for sponsors to help offset the cost of putting on the parade and surrounding events, including promotion, decorating and lighting upkeep for the tree, music and announcement services in the park.

We have three sponsorship levels available:

$300: Your large logo will be displayed on our poster and on our website homepage header and included in select social media posts, promotional releases, our holiday front page wrap in the December 5 issue of The Gazette, and your business/organization will be announced by the DJ at Wiswall Park during the evening.  If you have a Twitter handle, we will tag it in our tweets of the event.

 $200: Your small logo will be displayed on our poster and on our website homepage header and your business/organization name included in select social media posts, promotional releases, our holiday front page wrap in the December 5 issue of The Gazette, and will be announced by the DJ at Wiswall Park during the evening.  If you have a Twitter handle, we will tag it in our tweets of the event. 

$100: Your name will be listed on the poster and website in our holiday front page wrap in the December 5 issue of The Gazette, and announced by the DJ at Wiswall Park during the evening.  If you have a Twitter handle, we will tag it in our tweets of the event.

 $50:  Your name will be announced by the DJ at Wiswall Park during the evening.

We appreciate any support that you can give. Please contact Ellen at info@ballston.org or 518 885-2772 to sponsor or for more information.

Online sponsorship payment option is available here

or mail check to BSBPA, PO Box 386, Ballston Spa, NY 12020.  The deadline in order to have your logo or name on the poster is November 9, 2019.

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