Merchandise

2020 Ballston Spa Holiday Parade Sponsorship

$1,000.00

Every holiday season for over 30 years, the Ballston Spa Business and Professional Association has presented the Ballston Spa Holiday Parade and Tree Lighting in the village. Taking place the first Friday evening in December, the parade, tree lighting and downtown activities have drawn hundreds of spectators from all over the area. This year, as one might imagine, our plans have changed due to the COVID-19 pandemic. Our parade committee has decided to cancel our traditional parade and instead, are offering a different type of parade for our community. We are partnering with the Ballston Spa Fire Department, the Ballston Spa Police Department and the Ballston Spa Community Emergency Corps to bring holiday joy to neighborhoods in our village. On Friday, December 4 at 6:00pm, the BSBPA and the Fire Department along with Santa will host the tree lighting in Wiswall Park.  The event will be livestreamed on the BSBPA Facebook Page.  From there we will accompany the police cars and fire trucks and drive through the village neighborhoods, allowing people young and old to catch a glimpse of Santa Claus. Once again, we are partnering with Ballston Spa Community Emergency Corps, Saratoga County Sheriff Dept. and the U.S. Marines to spotlight the Toys for Tots campaign. We are glad to help promote this worthy holiday charity. 

Events like the Holiday Parade are possible thanks to community sponsorship.  Thank you for your support!

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Product Description

Every holiday season for over 30 years, the Ballston Spa Business and Professional Association has presented the Ballston Spa Holiday Parade and Tree Lighting in the village. Taking place the first Friday evening in December, the parade, tree lighting and downtown activities have drawn hundreds of spectators from all over the area. 

This year, as one might imagine, our plans have changed due to the COVID-19 pandemic. Our parade committee has decided to cancel our traditional parade and instead, are offering a different type of parade for our community. We are partnering with the Ballston Spa Fire Department, the Ballston Spa Police Department and the Ballston Spa Community Emergency Corps to bring holiday joy to neighborhoods in our village. On Friday, December 4 at 6:00pm, the BSBPA and the Fire Department along with Santa will host the tree lighting in Wiswall Park.  The event will be livestreamed on the BSBPA Facebook Page.  From there we will accompany the police cars and fire trucks and drive through the village neighborhoods, allowing people young and old to catch a glimpse of Santa Claus. Once again, we are partnering with Ballston Spa Community Emergency Corps, Saratoga County Sheriff Dept. and the U.S. Marines to spotlight the Toys for Tots campaign. We are glad to help promote this worthy holiday charity. 

What has always made this event so well attended every year is the close-knit, hometown atmosphere that is evoked by the participation of so many community members. Unfortunately, the number of participants must be curtailed this year.  However, we are offering a limited number of sponsorship opportunities to our most valued partners to be one of the select number of floats in the procession. Your $1000 sponsorship will help the BSBPA’s efforts to support and advocate for local businesses, promote our community and present the family events that residents and visitors alike have come to know and love. 

Benefits as a premium parade sponsor:

  • A spot for one decorated vehicle or float from your business to accompany us in the parade
  • Business logo will be displayed on a banner on the BSBPA Float 
  • Logo on ballston.org homepage parade sponsor banner
  • Logo on parade social media graphic, business will be tagged in all social media posts (BSBPA social media platforms reach thousands in the greater Saratoga/Capital Region)
  • Business name listed in any promotional releases 

We are accepting sponsorships on a first come first serve basis as space is very limited. 

Please contact the BSBPA office at info@ballston.org or 518 885-2772 for more information. Online sponsorship payment option is available below or mail check to BSBPA, PO Box 386, Ballston Spa, NY 12020. The deadline to have your logo or name on the parade banner November 20, 2020. 

Thank you for your consideration.  We appreciate your support! 

Additional Information

Sponsorship level

$1000